apothechairy
role:
graphic designer, brand marketer
objective:
working with the client, develop a company name, logo, and branding to target a specific market in the beard-mask products. This brand targets a 'modern-man' and the partners of people with beards who identify as trendy, modern individuals.
outcome:
after extensive market analysis, diving into naming conventions, logos, and other brand personalities, i worked out a name and logo persona for the brand. developing a multitude of labels and logos, i had the pleasure of seeing my design produced.
